At one point, mailer boxes’ sole purpose was to dispatch products safely to prospects without getting damaged on the bumpers of shipping trucks, yet still, the best option to consider when shipping items from one country to another or even 10 km away. Nothing new, right? Actually, the purpose of shipping has changed after the implementation of promotional and subscription boxes among various brands!
By now custom, mailer boxes have become a dominant feature for brands, especially e-commerce brands, which are entirely reliant on influencers’ unboxing and picture-sharing. By utilizing customization, you can also create custom mailer boxes as good as the luxury boxes you often notice at luxury brands. Let’s investigate the process of how you can make or break brand image using mailer boxes. Read on!
Always Look After the Following Things on Mailer Boxes
Before moving forward on manufacturing, let’s talk about how to make your mailer boxes wholesale, boutique-made by employing the following techniques:
1. Paper Grade
No brainer on why to utilize paper grade, as we already know the importance of paper grade in mailer boxes. Our three mottos are “ship safely”, “elevate the unboxing experience”, and “deliver efficiency”.
Here are some common papers you should use:
Corrugated Mailer Boxes
Corrugated mailers can be caught anywhere due to their high tensile strength and shock-resistant features, making them ideal for shipping heavy-duty, fragile items like electronics, crockery, and small-sized furniture.
Uncoated Corrugated
In sub-fields of corrugated boxes, white mailer boxes stand out due to their clean look and printed graphics that turn out vibrant and professional.
Coated Corrugated
On the other hand, coated corrugated boxes vary in thickness. The choice of coated boxes depends on your products, whether it’s fragile, small, or lightweight.
Kraft Mailer Boxes
You might not be familiar with Kraft mailer boxes, but this paper exhibits rustic brown texture and is sturdy enough when combined with multiple layers, and also very affordable.
Rigid Mailer Boxes
This material is highly appealing for making promotional boxes. The sleek texture offers a polished look and memorable unboxing experience for brands looking to boost their brand connectivity.
2. Clousers
The tidy packaging is what customers strive for, for example, custom pillow style packaging; the compact and cute little packaging makes it worth the hype, as the product inside remains safe and looks elegant. However, on the other hand, mailer boxes somehow exhibit a power vibe which can’t be closed up with tape like regular boxes. Here are some closures you can use to maximize outlook and security:
- Magnetic Clouser
- Tear Strip
- Holt Melt Glue
- Tuck-Lock
- Roll End Tuck Top
3. Mailer Wraps
Apart from custom mailing boxes, personalized mailer boxes have also become popular among brands for shipping their e-commerce or retail products in pristine condition. These wraps not only meet guidelines for shipping services but also are easy on the budget.
Bubble Wraps
Bubble wraps are constructed from polythene to provide a cushioning effect on the product to annihilate any external dangers during shipping.
Foam Wraps
Foam wraps are also a good alternative to bubble wrap. These wraps are made of spongy foam, providing an excellent shock-absorbing effect during transit.
Tissue Papers
You can also add branded tissue paper with your custom logo printed on it for both protection and presentation.
4. Printing
If you want your boxes to look crisp and professional without an inch of error, it is crucial to establish a modern printing method for your mailer boxes, as blurry images can ruin the entire spirit. There are several methods you can opt for to make high-resolution patterns, which are:
- Choose CMYK. It’s made up of four colors: (C) cyan, (M) magenta, (Y) yellow, and (K) black. This process creates the images out of tiny dots. It’s your best bet if you want to use full-color photos or need a lot of different colors without errors.
- Digital printing is a printing method that’s gaining in popularity. It gives you higher quality than flexo. It’s fast but best for low volumes.
- Screen printing is another ideal option to print out vibrant colors, though the process can be a bit slower than digital printing.
4. Finishes
Again, if your goal is to improve presentation and hook outlookers, then it’s good to add finishes to your mailer boxes and turn up the luxury vibes. How? If you choose a blend of glossy and lamination or matte and foiling with brand logo embedded on it, you know where your packaging is going—straight to luxury packaging dimensions. So why not add finishes to your subscription boxes and excite patrons? Some of the exquisite finishes you can add to mailing boxes are:
- Aqueos
- UV coating
- Lamination
- Soft touch
- Glossy
- Matte
- Foiling
Keeping Your Packaging Eco-Friendly
If you are already committed to reducing overflowing landfills, then you are already halfway to eco-branding. As the number of mailer boxes rises, the threat of plastic waste has become more significant, and choosing the right materials is crucial.
- Always choose materials that are made from post-consumer waste.
- Instead of adding plastic layers or other coated paper, choose kraft or recycled cardboard paper.
- Retail and shipping mailer boxes are mostly made from materials sourced from sustainably managed forests
There’s no way to get rid of packaging completely, but customers appreciate businesses that take effort to be less wasteful. So give consumers what they like. Box mailers not only look good, but they’re also one of the more eco-friendly options for packaging.
Final Words: Branding Through Unboxing
Not so long ago, the sole purpose of custom mailer boxes was to deliver, but as brands are leveraging promotional boxes for their branding and recognition among the audience, you must have a high-market volume boxes. Mailer boxes are available in multiple types depending on their materials, styles, and functionality.
Now you have a perfect product, don’t forget to give thought to mailer boxes that come as a perfect marketing tool and elevate your customers’ unboxing experience forever!
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